Nestlé needed to coordinate over 400 promotional days across multiple locations and categories. Key challenges included: – Maintaining consistency across dozens of brand guidelines – Scaling staffing without compromising quality – Collecting actionable insights from field teams in real time We deployed hybrid teams combining trained hostesses and our HostessBot to ensure consistency, scalability, and efficiency across markets.
Nestlé, Nescafé, Nespresso, Nesquik, Caro, Granko, Maggi, JOJO, Bon Pari, Lentilky, Anticol/Hašlerky, Sfinx, Orion (Studentská Pečeť, Deli, Kofila, Margot, Modré znebe), KitKat (incl. cereals), CornFlakes, Purina (Purina ONE, ProPlan, Felix, Friskies, Gourmet), GardenGourmet, Buitoni (frozen pizzas)
This campaign demonstrated how automation and human interaction can work side by side. HostessBot enabled us to scale sampling without losing the personal touch, while real-time data capture helped Nestlé optimize messaging on the go.
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(2016-25©)